Contemporary companies operate in competitive environments. These businesses are competing for clients, consumers, and employees. On top of this, they supply services and products that are much the same and operate in similar marketplaces.
To combat competition, a business registered office is required. Why? It plays a massive part in attracting clients and is often the first thing a customer sees.
Here, we learn more about the importance of a personalized company address, sharing key reasons why it’s so influential.
1. The Face of Your Company
A personalized business address is a great marketing tool and is effective in all aspects of your business. A strong company address lets customers and clients know you are trustworthy and credible.
A strong company address should reside in a prestigious location and boast a professional image. In addition, it should portray the services or products offered.
Appealing locations are an asset to small, medium, and big businesses. As a customer or client, an attractive set-up and an easily accessible location can make all the difference to whether they use your company or shop elsewhere. It also makes you, as a company, much easier to reach.
Another factor to consider when deliberating location? Choosing a registered office or offices in locations that sit close to similar business models. For example, if you’re running a law firm, try to avoid positioning yourself next to a fast food chain or a laundromat. Instead, consider areas where other law firms operate.
Clients looking to work with a certain company expect them to operate within a certain locality, making this an important factor to consider when it comes to your business’s image.
A company address shows clients and customers that you are a professional and credible business. This is crucial, as businesses that don’t boast these two qualities are unlikely to gain interest from prospective customers. Companies seen as credible can build a beneficial brand image – one that will appeal to clients.
Besides, a physical mailing address, although it may seem simple, heightens credibility, visibility, and professionalism. In addition, it boosts your business’s brand awareness, showing clients that you are a trustworthy company and one that is fully invested in the product or service you are offering.
It also puts you on the map, another draw for customers, as being unable to find a business can be highly frustrating. Why? Because clients and consumers want to work alongside or with companies that are easily reachable and transparent.
A physical mailing address places your company’s location at the front, which showcases you as a reliable option.
3. Contact Point for Customers
Similar to the above point, a company address is a convenient contact point for clients, especially those who wish to discuss products and services face-to-face. Companies with a registered office have brick-and-mortar offices, and email, telephone, and fax details are readily available.
A company that is easy to contact is preferred to those who don’t showcase details or use a bot to answer customer queries. If a customer has an issue with a product or a service or simply has an inquiry, speaking to a human being (over the phone or in-store) will allow them to resolve the problem much quicker.
4. Benefit Allowances
A personalized company address may mean your business is privy to various incentives and benefits, such as tax breaks or investment allowances. To benefit from these, update your business details (and keep them up-to-date) with your local government.
Offices in less desirable locations often don’t qualify for the same benefits. Why? Undesirable locations tend to boast high unemployment rates.
5. Competitive Edge
Although it’s sometimes good to place a business where similar traders and industries are situated, companies can benefit from being the only business in the area. This gives you a competitive edge. If you’re the only business offering a service or product within a set distance – you have an instant advantage.
After all, why would locals want to drive elsewhere to invest in the same product or service? Especially when going further costs time and money.
6. A Safety Net
A company address acts as a safety net. How? By protecting your clients and business against fraudulent activity. How? It verifies the genuine quality of your business. In a nutshell? It means you are who you say you are.
Whether investing in a service or a product, clients and consumers feel more at ease when dealing with a registered business. This means they know how their money is invested, where it goes, and what service or product they will be awarded.
Those in the know will always check out businesses before using them on consumer commission websites and registers. Yours will be listed as legit when you have a personalized company address.
The Bottom Line
A personalized company address is an asset to all businesses, whether a florist, a law firm, a marketing company, or a finance firm. Having a registered address in place not only makes you easy to find and ultimately contact, but it also makes you trustworthy.
In addition, it adds to your brand image, gives you a competitive edge, and can make you privy to certain benefits and government funding schemes. The biggest factor to consider? A solid company address puts you on the map and showcases you as a professional service.