Monitoring and maintaining your website’s performance is crucial. It helps attract new users, keep current users engaged, and convert leads. However, website problems can undermine the experience of business goals and negatively impact user (UX), leading to frustration, confusion, and a lack of trust.
Sometimes, it’s obvious why a website isn’t effective, like missing buttons, a cluttered home page, or low-quality images. Other times, it’s less obvious, such as why visitors exit midway through their user journey. So, how can you identify and troubleshoot these website issues proactively and prevent them from affecting your business?
Missing these keywords poses a significant problem for your website. It manifests in three key ways:
Encountering issues with expired, duplicate, blocked, or unsecured domains is akin to having multiple flawed entrances to your shop. Some of these entrances may be locked, broken, or unsafe.
Let’s delve deeper into each of these concerns:
Also, try to eliminate access issues so that any user can open your website. Otherwise, users will use VeePN to unlock access. If you can’t provide free access to web content, then don’t prevent users from using a VPN. With a good VPN, users will not experience problems with slow-down internet and will be able to unblock your site.
SEO enables search engines to accurately identify your content, resulting in a higher ranking on search engine results pages (SERPs), increased web traffic, and better-quality leads. On the other hand, inadequate SEO can significantly decrease your SERP ranking and make it challenging for users to find your website. For instance, a study revealed that:
The top position on Google SERPs captures 34% of total website traffic.
Moving your page from rank #2 to #1 will double your website traffic.
The number one search result attracts the same amount of user traffic as ranks #2, #3, #4, and #5 combined.
In simple terms, users won’t magically find your website. That’s why SEO plays a crucial role in attracting users by ensuring visibility in the top position on SERPs.
We often encounter clutter and confusion on websites, and a lack of clear signposting is a common issue. Take a moment to ask yourself a simple question: How easy is it for users to reach their intended destination? If it takes more than two clicks for customers to make a purchase or booking, your conversion rate may suffer. One solution is to conduct usability testing with others.
Encountering a 404 error page after clicking on a link or image is incredibly frustrating. It not only disappoints potential customers, signaling a lack of attention, but Google also penalizes websites that have numerous broken links or redirects.
To address this issue, it is crucial to periodically crawl your website and identify any broken pages, links, or images. You can achieve this by logging into your preferred website analytics tool or Google Search Console to obtain a comprehensive report on the detected issues.
Subsequently, take action by updating, removing, or redirecting the flagged pages or links. It is imperative to choose 301 redirects from the broken page to a relevant live page on your website.
Keep your website’s performance and search engine optimization to make the user journey as smooth and enjoyable as possible.
We have successfully tackled a range of website challenges, from SEO’s lack of local keywords to problems in website setup. Remember, your website serves a greater purpose than just a digital business card. It acts as your 24/7 storefront, and online sales representative, and often creates the initial impression of your business.
Addressing these common issues isn’t just about avoiding setbacks, but about creating ideal conditions for your business to thrive in a changing digital landscape. As customer expectations rise, having an effective, easily accessible, and mobile-compatible website is not just desirable, but necessary.
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